Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

UnderTheDoormat identified as one of the short-term rentals winners by Skift

Contributor: Kieran King

UnderTheDoormat Company Updates

It’s no secret that the short-term rental industry is booming. In 2019, the global gross bookings of short-term rental properties grew 7% in 2019, to a total of $115 billion.

These five companies, Airbnb, Booking Holdings, the Expedia Group, TripAdvisor and the Chinese platform Tujia, registered 73% of all reservations, showing how the booking landscape has become highly consolidated.

Screen shot 2020 02 28 at 10.56 .07

In many other aspects, however, especially when talking about holiday homes, the short-term rental sector looks extremely fragmented. In fact, there are millions of independent hosts, property managers and business-to-business vendors trying to build a strong presence in this market. It’s not just start ups driving the growth of branded home rentals, also bigger and well-known companies like the Marriott International hotel chain, which introduced its own Homes & Villas brand in April 2019, are jostling for position to benefit from this added spotlight.

2020 promises to see clear winners emerging from this fragmented category, leading the travel industry to come up with a new categorization, looking to distinguish between professional rentals and host-run rentals. In this complex landscape, UnderTheDoormat has been recognized by Skift as one of the Top Branded Property Managers company shaping this market in 2019. We are planning for significant growth across London and plan to expand into new markets both through our full-service model and through partnerships with high quality local operators. Our commitment to exceptional service has been recognised in a number of ways: as well as winning several recent awards, we were the first company in our sector to receive official Short-Term Accommodation Association (STAA) accreditation, the first of its kind globally.

Read the full Skift report here.

 

← Back

Risk Warning & Disclaimer

Capital Plus Partners Ltd, trading as 360Equity, are authorised and regulated by the Financial Conduct Authority.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

360Equity does not make investment recommendations to you. No communications from 360Equity, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. 360Equity does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with 360Equity, you should consult a professional adviser.