UnderTheDoormat

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An award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of homes. With 40k+ guest nights hosted since 2017 across 300 homes & £4m gross booking revenues to date, the business seeks to expand its tech-led distribution arm & international growth.

Concept

UnderTheDoormat is an award-winning luxury home accommodation business, offering guests the quality of a hotel in the comfort of homes. With 40,000+ guest nights hosted since 2017 across 300 homes & £4m gross booking revenues to date, the business seeks to expand its tech-led distribution arm & international growth.

Achievements

Delivered £4m in gross booking revenues to date
Hosted more than 40,000 guest nights with guests from 80 countries
Profitable in July 2019 & revenue per available night grew 50% YoY
Custom tech-stack supports B2B Distribution arm & expansion

The Market

When guests travel they choose between two flawed options: a hotel room which lacks character, and peer-to-peer (P2P) rentals where standards are inconsistent. UnderTheDoormat solves this problem by providing the consistent quality & service of a hotel in the comfort of homes, delivered at scale.

PwC projects that by 2025 short-stay home accommodation will be worth c.$330bn in Europe alone, with sector growth at 30% YoY. Yet home-stays are currently only 13% of total visitor stays in London. We believe that P2P platforms like Airbnb cannot provide the quality of home or service required to meet the desires of high-value homeowners & guests.

UnderTheDoormat opens up this growth opportunity in a distinct part of the market.

Risk Warning & Disclaimer

Capital Plus Partners Ltd, trading as 360Equity, are authorised and regulated by the Financial Conduct Authority.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Capital Plus Partners Limited ("CPP"), which is authorised and regulated by the Financial Conduct Authority (FCA) (FRN 189495). All webpages are reviewed to ensure they are fair, clear and not misleading. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the 360Equity platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the 360Equity platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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