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Rockster

Life Enhancing Superfood for Dogs
  • Food & Beverage
  • Early Revenues - Pre-profit
  • EIS

London, United Kingdom
GBP
www.therockster.com

Rockster

The content of this promotion has not been approved by an authorised person within the meaning of the Financial Services and Markets Act 2000. Reliance on this promotion for the purpose of engaging in any investment activity may expose an individual to a significant risk of losing all of the property or other assets invested.

Rockster quite simply has established a new standard in calibre of ingredients, dog nutrition and palatability never seen before in the industry. We are passionate about enhancing the lives of our pets and offer loving pet owners the opportunity to genuinely offer their dogs the choice of having the best of the best.

  • Key Achievements

     

    The Rockster brand has created a new segment and has the real potential to be the first “Luxury” brand for dogs with a worldwide footprint in an industry going through a fundamental paradigm shift.

    Aspirational brand drawing on European luxury & quality targeted to dog owners offering Life-Enhancing Products with stylish design that are differentiated, innovative and “best of the best”.

    Global appeal both for brand and the story behind the brand, especially the US and Asia led to Rockster getting a pan US Distribution deal with Phillips Pet in December 2018 (largest distributor of pet food in US), unprecedented for Company of its size and the only European brand taken.

    Pervasive belief that quality is everything, especially in food and its power to enhance health, and therefore, life from the inside out in line with market shift and growth drivers.

    Brand has authentic DNA inspired by an extraordinary real life story about a dying mutt from the back streets of Naples, rescued from the steps of “La Conca del Sogno ” during a couple’s honeymoon who went on to be their rock in life.

    Rockster has set a new standard for quality, design, transparency & traceability within the industry; Reassuringly expensive and on trend with current scientific shift to microbiome balance; product range to enable accessibility for all dog owners on either a daily or occasional basis.

    Wordmark is suited to Pet industry: St Rock is the Patron Saint of Dogs. Because your dog rocks…and they deserve the best; your “Rock” in life and “rock” your dog’s world.

    Branding designed to appeal to the US and Asian markets and uniquely for a food brand there is demand for non food items.

    Rockster has already been approached by strategic buyers with the perception Company was larger as well as a strategic partnership across 1450 stores in the US.

     

    zoe ley

    ~ Zoe Ley (Founder & CEO of Rockster)

     

    The Market

     

    Pets are big business, especially in North America. The American Pet Products Association (APPA) reported that Americans alone spent $72.7 billion on the pet industry in 2018 (Europe and Russia combined is estimated as c$29bn)

    Humanisation of dogs has led to premiumization of pet food and strong growth in the natural food segment with pet food mirroring human food trends

    The global pet market is expected to reach USD 202.6 billion by 2025, according to a new report by Grand View Research, Inc with the US accounting for $100 bn.

    Industry’s growth rate stands out among other consumer packaged goods industries and with the increase in pet ownership, especially amongst Millennials, dog food sales are growing faster than most packaged foods for humans.

    Pet food accounts for 60% of global spend; US market by far the most significant (up to 50% of world’s spend) with Asia Pacific forecasted to have the highest growth rates. Sales of natural and organic pet foods are growing faster than low cost or mid priced pet food products.

     

    Rockster

     

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Risk Warning & Disclaimer

Capital Plus Partners Ltd, trading as 360Equity, are authorised and regulated by the Financial Conduct Authority.

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Capital Plus Partners Limited ("CPP"), which is authorised and regulated by the Financial Conduct Authority (FCA) (FRN 189495). All webpages are reviewed to ensure they are fair, clear and not misleading. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the 360Equity platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the 360Equity platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

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Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more